The American President Series

The American Presidents Series - About The SeriesThe American Presidents Series - Book ListThe American Presidents Series - The AuthorsThe American Presidents Series - Interactive Timeline
The American Presidents Series - Bonus MaterialThe American Presidents Series - Email UpdatesThe American Presidents Series - About Henry Holt

The American Presidents Series
The American Presidents Series
The American Presidents Series
The American Presidents Series
Join the
mailing list

The American Presidents Series

The American Presidents Series

The American Presidents Series
The American Presidents Series

Calvin Coolidge

By David Greenberg

Published by Times Books

hardcover
Publication date: 12/1/2006
ISBN: 0805069577

Ordering Information

The austere president who presided over the Roaring Twenties and whose conservatism masked an innovative approach to national leadership

He was known as “Silent Cal.” Buttoned up and tight-lipped, Calvin Coolidge seemed out of place as the leader of a nation plunging headlong into the modern era. His six years in office were a time of flappers, speakeasies, and a stock market boom, but his focus was on cutting taxes, balancing the federal budget, and promoting corporate productivity. “The chief business of the American people is business,” he famously said.

But there is more to Coolidge than the stern capitalist scold. He was the progenitor of a conservatism that would flourish later in the century and a true innovator in the use of public relations and media. Coolidge worked with the top PR men of his day and seized on the rising technologies of newsreels and radio to bring the presidency into the lives of ordinary Americans—a path that led directly to FDR’s “fireside chats” and the expert use of television by Kennedy and Reagan. At a time of great upheaval, Coolidge embodied the ambivalence that many of his countrymen felt. America kept “cool with Coolidge,” and he returned the favor.

 

Calvin Coolidge is available at all fine bookstores.
Here are some links to help you.

Buy Calvin Coolidge by David Greenberg Buy Calvin Coolidge by David GreenbergBuy Calvin Coolidge by David Greenberg Buy Calvin Coolidge by David Greenberg

The American Presidents Series
The American Presidents Series
The American Presidents Series
The American Presidents Series
 

Home | The Series | Book List | The Authors | Interactive Timeline
Bonus Materials | Email Updates | Henry Holt & Company

The American Presidents Series
by Times Books

Copyright © 2003-2009 Henry Holt and Company
Terms of Use | Privacy Policy

 
The American Presidents SeriesThe American Presidents Series